Set for Life Insurance Facebook Fan Poll: Which TV Dad Needs the Most Life Insurance?
Nov 5, 2009
Jamie Fleischner

Jamie Fleischner

5 Nov, 2009
Mike Brady

Mike Brady

Tony Soprano
Tony Soprano
Homer Simpson
Homer Simpson

We recently conducted a poll on our Facebook Fan Page.  Which TV Dads need the most life insurance? Tony Soprano, Mike Brady or Homer Simpson? Let us know your opinion?

Recently there was a LIFE (Life Insurance Foundation for Education) article surveying people about this and the results were very intersting:

If someone will suffer financially when you die, you need life insurance. But figuring out how much you need is not always as straightforward. When asked who needs the greatest amount of life insurance coverage, one in four Americans say that Tony Soprano needs more than other popular TV dads, Homer Simpson, Cliff Huxtable, Ray Barone, and Mike Brady. But do the experts agree?    

The nonprofit Life and Health Insurance Foundation for Education (LIFE) sponsored the national survey that used fictional characters to get Americans thinking about their own life insurance needs during Life Insurance Awareness Month.

Survey Findings

Conducted by KRC Research between September 7-10, 2006, the survey asked 1,019 adult Americans to consider five television dads and select the character they believe needs the greatest amount of life insurance coverage. Here’s how the public responded:

Tony Soprano (The Sopranos)                   25%

Homer Simpson (The Simpsons)               17%

Cliff Huxtable (The Cosby Show)               12%

Ray Barone (Everybody Loves Raymond) 12%

Mike Brady (The Brady Bunch)                  10%

None of the above/Don’t know                    23%

Brian Ashe, CLU, president of Brian Ashe & Associates and immediate past chairman of LIFE, says these results illustrate the fact that many Americans often make the mistake of focusing too much on the chance that they will die and need life insurance, rather than instead thinking about the losses their family will incur if they die.

“Determining how much life insurance you need is a factor of your family’s immediate and ongoing expenses, current assets, living situation and future plans,” says Ashe. “No matter what you do for a living, your future is unknown, so how risky your job is really has nothing to do with how much life insurance you need.”

“Working as a mob boss, Tony Soprano lives dangerously, but he’s probably one of a tiny percentage of Americans who is ‘self insured’ when it comes to life insurance,” says Ashe. “Carmela is certainly accustom to a comfortable lifestyle and his children’s college costs need to be covered, but Tony’s likely got enough money stashed away to provide for his family no matter what happens to him the future.”

According to Ashe, the other four TV dads are in much different financial situations than Tony. “Based on what we know about the other dads, they all have a pretty clear need for life insurance because they are probably not independently wealthy and all make significant financial contributions to their families.”

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