September is Life Insurance Awareness Month
Sep 1, 2009
Jamie Fleischner

Jamie Fleischner

1 Sep, 2009

Life Insurance Awareness Month (LIAM) is sponsored by the Life Insurance Foundation for Education (LIFE), a non-profit organization increasing awareness for the industry.  

The campaign for Life Insurance Awareness is similar to other industry campaigns you may see such as “Got Milk?” It is important for the industry to work together to get the message across to the public about the power of life insurance. You may be noticing ads on TV, magazines, on the radio and interviews.

 Headlining LIAM 2009 is actor and producer Chris Noth, who is best known for his leading roles in Sex and the City and Law & Order. Chris grew up in a life insurance family. Both his father and grandfather were life insurance agents. Sadly, that’s not where Chris’ connection to the life insurance industry ends. When Chris was nine, his father died in a car accident, leaving his mother to raise three boys on her own. The proceeds from his insurance helped Chris’ family during that difficult time and enabled his single, working mother to put all three sons through college. Chris will share his personal experience in a series of television and radio public service announcements that will begin airing in July and continue to be broadcast throughout the remainder of the year.

Life insurance is something that no one likes to think about. All the same, 93 percent of Americans believe that life insurance is something most people need, and most of us have some. That’s the good news. The bad news is that most Americans don’t have enough. Nearly 70 million adult Americans have no life insurance at all, and those who are insured have coverage equal to just four times their annual income. Most experts believe that coverage equal to 12-14  times one’s annual income is a more reasonable rule of thumb. Sounds like a lot of money, but imagine if one of those amounts had to pay for a funeral, retire credit card balances and other debts, support your loved ones for many years to come, and help cover college costs. Would it be enough? How would you know?

For more information about Life Insurance Foundation for education, visit

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